Essay Pacific Coffee Marketing Plan - 1188 Words

1. Introduction Our founder from Seattle was inspired by Hong Kong’s entrepreneurial spirit. He set out to make Pacific Coffee a community hub known for its informality and friendly attitude. Since the opening of its first coffeehouse in 1992, Pacific Coffee has provided world-class coffee to satisfy Hong Kongs growing demand for specialty coffee beverages, and served as a urban oasis for customers wishing to have a moment of peace in their busy, hectic life. 2. Existing Business Portfolio In addition to world-class coffee, great food and comfortable surroundings, Pacific Coffee also strives to bring our customers the ultimate communication services. Selling price is about $30-50. It is popularization price, For example â€Å"Espresso†,†¦show more content†¦The office staffs age is around 25 to 35, their income is about $15,000 to $25,000 per month. Their social class is lower middle class. Their lifestyle is accustomed to buy coffee and some food every morning. They mostly work in commercial district. Another target is students. Their age around 14 to 20.Their income is about $1,000 to $2,000.They are the student, so after class they usually chat and do team project in the coffee. 5-6. Threats Opportunities Pacific Coffee is mostly selling coffee. The opportunities of coffee shop are make the coffee popularization. Pacific Coffee Company is cheaper than other Coffee company; so many people will choose it. Then, the threat of Pacific Coffee Company is because most coffee shops are selling coffee as the selling point. However, Hong Kong has so many coffee shops. Its same as other coffee shop. It cant be better in Hong Kong. We would like to include a new service for the customers. Breakfast is important for human. However, we decide a set for the customers. If a customer buys a drink, then he/she wants a cake or sandwich. It will be have a discount for 50%off. It is a market penetration. We would like to make some discount to attract customer. The target market for this new product is every customer. It is because everyone will buy food and drinks. It is a reasonable price for public. This plan will practice around one to two months. We would like to findShow MoreRelatedStarbucks : The Entry Of Starbucks923 Words   |  4 PagesThe entry of Starbucks in Australia began in July 2000. The Starbucks Australia is a wholly owned subsidiary as a joint venture between Markus Hofer and Starbucks Coffee International, subsequently licensed its local chain to the Withers Group, which operates 7-Eleven in Australia. Began selling espressos, frappuccino, and filtered coffee from its first store in Sydney’s Central Business District (CBD). The company was facing difficulties in the Australian cafà © market. However, the company aggressivelyRead MoreStarbucks Coffee Company (Hong Kong)900 Words   |  4 Pagesï » ¿Starbucks Coffee Company (Hong Kong) Background: Starbucks Coffee Company (Hong Kong) was established in May 2000. They opened the first store in Central s Exchange Square. By May 2008, Starbucks has opened more than 100 branches across Hong Kong commercial, shopping entertainment and residential areas. Why did we choose this brand? The brand name of â€Å"Starbucks† becomes very well-known in Hong Kong. According to the article of Hong Kong Coffee Culture Exchange Association ( http://hkcceaRead MorePacific Coffee Marketing5484 Words   |  22 Pages    HTM 2121 TOURISM AND HOSPITALITY MARKETING PACIFIC COFFEE COMPANY MARKETING PLAN Lecturer: Clare Fung SEM005: Monday 17:30 – 18:30 April 11th, 2013 AN Xini, Michelle LAM Olivia Looi YUNG Sin Yi, Cindy TSE Hung, Angela CHAN Ka Yan, Katrina 12129777D 12047782D 12072175D 12071871D 12071056D Word Count: 5337    Table of Contents 1.0   Executive   Summary   ............................................................................................Read MoreThe Localization Strategy : A Adaptation Strategy1225 Words   |  5 Pageslive in. The localization strategy is geared toward understanding local consumers’ preferences and other locale-specific requirements and then directly adapting the marketing mix and other business strategies to best satisfy those particular consumers’ needs and wants. Since Starbucks primarily operates and competes in the retail of coffee and snacks store industry, it experienced a major slowdown in 2009 due to the recent economic crisis and consumers’ cut in spending. For 10 years preceding the economicRead MoreInternational Marketing Analysis Report For Nestle Essay1636 Words   |  7 PagesThis report is aiming to create an international Marketing Analysis report for Nestlà ©. This report will mainly focus on the evaluation of Nestlà © s international marketing activities and t hat of their key competitors. The latest trends and developments within this particular sector investigate will also be investigated. Nescafà ©, the instant coffee from Nestlà © is the most famous products of the company, therefore Nescafà © has been chosen as the company s products for the purpose of this report toRead MoreEnviornmental Factors1043 Words   |  5 PagesEnvironmental Factors and Marketing Decisions: Starbucks Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the companys flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factorsRead MoreGloria Jean s Coffee : Case Study1694 Words   |  7 PagesJean’s Coffee 1 Gloria Jean’s Coffee Alex Golab Marketing 2210-006 Professor David Lewis 10 May 2017 Gloria Jean’s Coffee 2 Gloria Jean Kvetko founded Gloria Jean’s Coffees in 1979 in the city of Chicago. Gloria Jean’s Coffee is an Australian based coffee company that delivers their products and services internationally. Gloria Jean’s coffee is a subsidiary of Keurig Green Mountain. The company serves and sells espresso coffee drinks, fine whole bean coffees, specialty teas, cool drinks, coffee accessoriesRead MoreEssay on Starbucks Risk Management1233 Words   |  5 Pageslargest coffee chains. From original Seattle stores, Starbucks has grown to a multi-national company with more than 17,000 stores across the globe in less than 40 years. Starbucks going deep in Asian markets because of the emerging markets in Asia. Asian consumers’ disposable wages is growing as their countries’ economies nurture, as well as for the most part of all, people over there are open to Western lifestyles. Starbucks decided to enter the Asia Pacific Rim market first (Asia Pacific Rim marketsRead MoreEssay on Enviromental Factors For Starbucks1182 Words   |  5 Pagesenvironmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company’s flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors that face them. The focus of this paper will focus on the environmental factors that impact the organization’s marketing decisions. In addition, it will explain how technology impacts Starbuck’s marketing decisions and analyze the importance ofRead MoreCafe..1135 Words   |  5 PagesCafe Coffee Day – Brand Strategy in India       Case Study Contents 1. Introduction 2. CCD – an established brand image in India 3. CCD’s wide network – the anytime, anywhere cafe 4. Exhibit 1: Total number of stores/cafes of Cafà © Coffee Day and its competitors 5. 1996 – 2008, CCD’s first store launch to building a strong competitive advantage 6. Innovative formats to woo new customers 7. Reinforcing brand image with the cluster approach strategy 8. Company-owned

Knights of Labour - 1668 Words

IS IT FAIR TO DISMISS THE KNIGHTS OF LABOR AS HOPELESS DREAMERS WHO ACCOMPLISHED LITTLE? Nahean Nazmul (0862852) Labour Studies 1A03 Spring/Summer 2012 Prof. David Goutor Great success often comes from previous failures. Without failure, greatness can be impossible to attain. For this and many other reasons, it is unfair to view the Knights of Labor as hopeless dreamers who accomplished little. Instead, this paper will express the way in which the Knights of Labour contributed to a greater social blueprint; a blueprint that helped shape future generations. The impact that the Knights of Labour have had on society can be seen through three main criteria. The first of these criteria was their ability to set a clear example of what did†¦show more content†¦[3] The Knights aimed for several important and influential standards such as: an eight hour workday, termination of child labour, termination of convict contract labour system, equal pay for equal work, a graduated income tax, etc. The Knights’ â€Å"living wage† campaign stated: give us a living wage so that we may â€Å"Keep body and soul together.† We have achieved most of those goals in modern day. Had it not been for the Knights promoting those ideologies to not only its 700,000 plus members, but also anyone who was aware of their goals, all of that may have not been eventually attained. [3]By educating and uplifting workers, negotiating salaries and contracts with employers, and upholding the rites and rituals of a â€Å"fraternal brotherhood,† the Knights had strengthened labourers of all sorts. [6]Even though the collapse of the KnightsShow MoreRelatedThe Knights Of Labor During The Civil Era1190 Words   |  5 Pagessaid, â€Å"Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit†. This holds true to the Knights of Labor in their endeavor to increase solidarity and unity, by encouraging opposing communities to work together, thus improving the lives of workers and their families during the diminutive period of time when the Knights of Labor were active. The Knight’s tackled the monopolists and fought for the justices they knew to be theirs, in strong efforts to improveRead More NIKEs Labour Troubles Essay1414 Words   |  6 PagesNIKEs Labour Troubles Nike publicizes itself as one of the leading industries in corporate responsibility. However, they do not comply with several human rights obligations overseas in countries like Thailand, Pakistan, China, Vietnam and Indonesia. In these countries, production facilities called sweatshops have been running for almost 35 years employing workers as young as 13 years of age. The conditions of these factories are adverse to say the least and deprive workers of the moral humanRead MoreGibbons V Ogden ( 1824 )1007 Words   |  5 Pagesintercourse. It describes the commercial intercourse between nations, and parts of nations†¦ The mind can scarcely conceive a system for regulating commerce†¦ which shall exclude all laws concerning navigation†¦Ã¢â‚¬  . United States v E.C. Knight Company (1895) In 1892, the E.C. Knight Company acquired the American Sugar Refining Company and monopolised the sugar refining industry in the United States. This violated the newly enacted Sherman Antitrust Act (1890), which outlawed any attempt to monopolise tradeRead MoreVaginal Birth After Caesarean ( Vbac )919 Words   |  4 Pagesleast one baby through a caesarean section (CS). A trial of labour (TOL) is the term used to describe the process of attempting a VBAC. An elected repeat caesarean (ERC) is the other option for women who have had a caesarean in the past. The rates of women choosing to deliver by means of an ERC has been increasing in many countries, this is typically due to the common assumption that there are too many risks for the baby and mother (Knight, Gurol-Urganci, Van Der Meulen, Mahmood, Richmond, DougallRead MoreInternationalization Strategies : Rationale And Modes792 Words   |  4 Pagesthe known â€Å"for profit internationalization† (Knight 2002, Altbach and Knight 2007). The definition of GATS about the ways of supply of how education can be traded is the most visible example of globalization. (Varghese 2009) Nevertheless, the countries can agree to some or all types of provisions. It is important to note that from the 144 countries that had accept the GATS till 2003, only 21 had include HE trade. (Gonzalez 2003). Figure 1 from Knight 2002, provides a general picture about each modeRead MoreRole Of The Military During Medieval Europe1229 Words   |  5 Pagescontrolled the lands given to them by the king. Knights provided military service to the king and were also given land in exchange for their service. Patronage was important to keep the king’s followers supportive and in line. During medieval times, the majority of people had no rights and were extremely poor. People were mostly peasants who were made to work under the lords and to provide labour or service as determined by the lords and knights. The clergy were also a layer in the so cial classRead MoreQuestion and Answers on the Medieval Time Period900 Words   |  4 Pageswomen play in the chivalric society? Chivalry is a system with principles and customs for people that are training to become a knight. In the medieval days they lived up to the code that many knights highly rated as a valuable way to live by. In ancient Rome they praised battle tactics as well as literature and other type of art. There was nothing more important to the knights than honouring, serving and always displaying the courage to fight for their respected sides. In the later middle ages, wealthyRead MoreEssay about Exploitation: The Foundation of Capitalism1517 Words   |  7 PagesSpanish woman a job - but the first 2 weeks would be without pay, to help her improve her English! Some places make staff work unpaid overtime. Nike pays Chinese workers just 16 cents an hour for a back-breaking 70 hour week while its president Phil Knight is worth $6 billion. People hear about things like this and they say Thats exploitative - its taking the piss. But if we want to understand what makes capitalism tick, we need to go further than this simple idea of unfairness - it naturallyRead MoreThe Social And Professional Ladder966 Words   |  4 Pagesall the ordinances in place which focused on death, burials, and how to process dead bodies did not apply to â€Å"burials of knights, doctors of law, judges, and doctors of physics† (p.198). Their â€Å"bodies can be honoured by their heirs at their burials in any way they please.† (p. 198). They were exempted from following the same ordinances as other habitants of Pistoia. Knights, lawyers, judges, and physicians were all held in high regards with respect to the â€Å"social ladder† (p. 147 Murphy). For instanceRead MoreEssay on Troilus And Criseyde And The Book Of The Duchess1055 Words   |  5 Pagesand Criseyde and The Book of the Duchess, the characters of Troilus and the Black Knight go through heartache and sorrow because of a love they once had but both l ost. Both characters are young and naive when it comes to matters of the heart and leave their fate in the hands of Cupid and Fortune. Although the woman that Troilus loved did not die like the woman the Black Knight loved, she still broke his heart by not being true to him. Despite the fact that

Individual in Society Free Essays

Comparative essay The elective ‘the individual in society’ explores the conflict between autonomy and the social conventions that inscribe human behaviour. All societies require conformity, and fear of rejection can allow an individual to compromise their values in order to be accepted. The social constraints of any society can only be understood within their context and both Persuasion and Muriel’s wedding explore the superficial paradigms of marriage, friendship and social class. We will write a custom essay sample on Individual in Society or any similar topic only for you Order Now The restrictive Georgian society in Persuasion where patriarchal institutions position women as objects of economic exchange serves to limit their individuality, whilst Muriel’s wedding offers insight into the social codes that confine the individual both emotionally and physically. When comparing both texts, the fickle nature of romance is incoherent outside of its contextual parameters. This essay also highlights the distinctive difference between the individual’s attributes compared to other characters. In Persuasion by Jane Austen emotional and physical boundaries are placed by society restricting individuals such as Anne. Superficial values including class, status, marriage and appearance are held with high importance for many characters such as for Sir Walter Elliot. This is shown through ‘vanity was the beginning and the end of Sir Walter Elliot’s character. Vanity of person and of situation’. The repetition ‘Vanity’ is used to exemplify Sir Walter’s pride and stupidity of ‘person’ meaning appearance and beauty and ‘situation’ meaning status. By her use of irony in his comment Anne gives a subtle moral judgement on Sir Walter, and all who possess his qualities of vanity and stupidity. In Muriel’s Wedding by PJ Hogans also depicts the importance of superficial values such as reputation among the characters. This is shown when Muriel’s friend Nicole uses satire â€Å"We don’t want you hanging around us anymore†. The use of satire adds humour to criticize Muriel’s friend exaggerated stupidity. Muriel’s friends continuously worry about the physical appearance as shown in: â€Å"We’ve told you a thousand times how to do your hair but you never listen. You never wear the right clothes. † Cheryl uses 1st person and 2nd person to signify the difference between them and Muriel, highlighting her isolation from the rest of the group. This adds peer pressure for Muriel to conform to be accepted by the popular group. In Muriel’s wedding the characters only find pleasure through false appearances of marriage they believe it symbolise to them that they are successful because they found someone with high status and appearance. Irony and satire is used to ridicule Sophie Lee’s foolishness that even though her husband cheated on her she continues to appreciate him because of his appearance and status as shown in â€Å"You’v got to find people in your own level. Like i found chook. He’s on my level. Marrying him was the happiest day of my life. I love him so much. That bastard! I’ll show him. I’ll go on this holiday and sleep with a thousand men. † Muriel is influenced by her and societies expectations of marriage. This is shown when David asks â€Å"what kind of person marries someone they don’t love? † The use of rhetorical question makes the audience consider that Muriel only married because she is obsessed with the appearance of marriage. Marriage in this film equates to acceptance from society because it reflects success. This limits her individuality until the final scenes her true sense of worth comes back after her mother dies that she finally realises that she has not been truthful she repeats the use of first person â€Å"i† to signify the continues lies she has told â€Å"i can’t marry to you, David. I have to stop lying now. I’ve told so many lies. I don’t love you†. In the end she accepts her individuality and is confident within herself and says â€Å"goodbye† to different locations of Porpoise Spit to symbolise that she is free from all the emotional restrictions that Porpoise Spit had placed on her. Unlike Muriel, Rhonda is confident with herself and does not attempt to fit in. She is different from the girls physically and emotionally. The Sophie Lee characters wear similar bright coloured clothes the flamboyant colours of their costume may reflect that they are seeking attention and the similarity in design and colours between the girls’ dresses, hair styles, personality show they are attempting to belong in a group and shows no individuality. Whereas in contrasts to Rhonda’s dark black cropped hair is in difference to Sophie lee, her friends and Muriel. Her character also depicts that she is an individual as she is outspoken and honest. This is shown when she says â€Å"Nicole’s having an affair with Chook. Muriel saw them fucking in the laundry room on your wedding day. Stick your drink up your ass, Tania! I’d rather swallow razor blades than have a drink with you. Oh, by the way†¦ I’m not alone. I’m with Muriel. † Her confidence is portrayed through the use of coarse, upfront language and that she tells the truth. The symbol â€Å"razor blades† also portrays this confidence that she is so self-assured that she looks at them as beneath her she exaggerates her opinion of them through this symbol. In conclusion there are many pressures within each society in Muriel’s wedding and Persuasion which confine the individuals Anne and Muriel. There are many factors considered that show Muriel and Anne as individual. Anne does not derive the same pleasure as others in her Georgian society from superficial values such as status, wealth and appearance. In an often satirical portrait of the men and, women Austen subtly and ironically points out faults in the system, raising questions about the values of English society and the power structure of the country. Similarly Muriel is also an individual as she does not belong but attempts to conform within the late 20th century suburbia social codes. At the final scenes of the movie she realises that she has told many lies and accepts her individuality. Muriel is an outcast and an individual in the initial scenes of the film. She attempts to conform within the group. This is portrayed when the group rejects her because she is so different from them but Muriel says â€Å"Listen, i know I’m not normal, but i’m tryin to change. † This depicts her desperation to be in the group and low self-esteem, as she even considers herself as worthless using the description â€Å"not normal†. Patriarchal society in which men held the economic and social power. In restrictive Georgian society women attempt to gain a livelihood through a successful marriage which constraints Anne to marry her true love Wentworth as he does not have status nor wealth. How to cite Individual in Society, Essay examples

NeuroPhsioEX 3 free essay sample

1. What was your observed threshold voltage? The voltage at which I first observed an action potential was 3.0V 2. How does this tracing compare to the one that was generated at threshold voltage? The small increase in voltage causes a small increase in the height of the action potential peak. 3. What reasons can you give for your answer? Recruitment of the nerve’s neurons. Increasing the voltage will cause most of the neural fibers to experience depolarization. 4. At what voltage did you no longer observe an increase in the peak of the action potential trace? Maximum voltage or the point beyond which no further increase occurs in the peak of the action potential trace was 4.0V Activity 2-4: 1. What did you observe when the glass rod contacted the nerve? An action potential is generated as I touch the rod to the nerve. 2. How does this tracing compare with the other tracings you have generated? The tracing is identical to the tracing generated at the threshold voltage. We will write a custom essay sample on NeuroPhsioEX 3 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3. What did you observe when the heated glass rod contacted the nerve? An action potential is generated when you touch the heated rod to the nerve, through a thermal stimulus. 4. How does this trace compare to the trace that we generated with the unheated glass rod? The tracing shows the action potential peaking slightly higher than the peak generated by the unheated rod. 5. What did you observe when you added sodium chloride and hydrochloric acid solutions to the nerve? Dropping hydrochloric acid on the nerve generates an action potential, through a chemical stimulus. 6. Summarize your experimental results: What kinds of stimuli can elicit an action potential? Electrical, mechanical, thermal, and chemical stimulation are all capable of generating an action potential in a nerve. Activity 5: 1. What are the effects of ether on the nerve? The screen displays a flat line, indicating no nerve response. The nerve has been anesthetized by the ether, thus preventing any impulses of the nerves. 2. How long did it take for the nerve to return to normal? It required about 2 min to return to normal. Activity 6: 1. What effect did adding curare have on the action potential? There is no overall effect, still an action potential. 2. Explain this effect. Nerve transmission is unaffected because curare works on the synaptic ends of the nerve. 3. What do you think would be the overall effect of curare on an organism? Curare would eventually kill the organism by blocking nerve transmission. More specifically, stunt the nerves in their diaphragm, preventing respiration. Activity 7: 1. Does adding lidocaine to the nerve generate an action potential? No action potiential with the addition of lidocaine. 2. Explain why lidocaine has this effect on nerve fiber transmission. It is a local anesthetic, which closes the Na+ channels, preventing depolarization. Activity 8: Record Your Data: Nerve Earthworm (small) Frog (medium, myelinated) Rat nerve 1 (medium, unmyelinated) Rat nerve 2 (large, myelinated) Threshold voltage Elapsed time from stimulation to action potential Conduction velocity 1. Which nerve in the group has the slowest conduction velocity? Earthworm 2. Which nerve of the four has the fastest conduction velocity? Rat 2, myelinated. 3. Explain the relationship between nerve size and conduction velocity. Larger diameter is faster than smaller diameters. 4. What are the physiological reasons for this relationship? Unmyelinated = continuous conduction 5. What are the effects of myelination on conduction velocity? Myelinated fibers are faster than unmyelinated fibers 6. What are the physiological reasons for you conclusion? 7. What are the evolutionary advantages achieved by the myelination of neurons? Mylein: less current leakage, insulation, faster conduction of impulse. Larger diameter more electricity can flow, less resistance, faster conduction.